Titan bets big on sub brands

Watch major Titan is betting big on its sub-brands to drive growth in the coming years.

While Raga, the women's range, has recently been repositioned and is expected to contribute close to 40 per cent to the brand turnover compared with 25 per cent last year, niche brands like Edge and Nebula too are positioned for growth.

Ajoy Chawla, business head (Titan), Titan Industries, said Edge, the slim watch, would grow by 100 per cent this financial year.

"While it is growing on a small base, we expect it to do business of about Rs 50 crore (Rs 500 million) this year," said Chawla.

He expects it to grow at 50 per cent over the next few years to be a Rs 100 crore (Rs 1 billion) brand in three-four years.

Sales of Nebula (gold and precious stones studded watches), too are expected to pick up with the wedding  season. About 15 per cent of Titan's annual revenue is generated in this one month.