"We have been under massive expansion plans in India for a number of years. We will continue to expand," Thomas Engibous, chairman, Texas Instruments said while characterising TI's expansion in India as "probably one of the most dramatic that we have had in the company."
The company is expecting that China would emerge as the biggest market for its single chip solution for cellular phones launched on Monday.
TI had a "very large business" in China, which was the largest cell phone market in terms of subscribers for the last four or five years, he said.
TI was the first multinational company to set up software development facility in Bangalore in 1985. The single chip solution for mobile phones was designed and developed in Bangalore centre.
The company claims the production cost of mobile phones, using the new single chip solution, will decrease by 30 per cent.
Most countries subsidised the cost of the terminal driven by high usage but in India, which "represents a very price sensitive market", the usage per month being "so low", it could not be done, he said.
"We have been able to reduce the terminal cost by up to 30 per cent so that over a short period of time, millions of people could enjoy telecommunication."
The design of the chip was a platform that could be used not only for "ultra fast" low end market, but could also scale up to higher performance cell phones as well, Engibous said.
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