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Unveiling an integrated, technology-agnostic business approach, Tata Teleservices Limited (TTL) said all Tata Indicom customers will be migrated to its Tata Docomo brand from Thursday.
Tata Indicom's CDMA, GSM, 3G and Photon platforms will now be available under the unified brand Tata Docomo, which makes an entry into the CDMA space with this move, senior company officials told a press conference in Bangalore on Wednesday.
"Our new business approach gives TTL new strategic direction in the 'access, content and solutions' spaces, enabling the company to offer compelling propositions to customers in a market that has been witnessing far-reaching changes in terms of usage trends and customer preferences," TTL regional head (South) Yatish Mehrotra said.
TTL said it is planning significant investments to upgrade its CDMA network to deepen and widen its existing footprint.
TTL also unveiled Photon Max on Tata Docomo, the latest addition to its Photon family of high-speed mobile broadband access products on the CDMA platform, which works on the REV.B platform and offers "extremely fast surfing speeds".
The company clarified that the migration of services to the unified Tata Docomo brand would happen in Delhi-NCR at a later date.
This would not impact TTL's Indicom, Photon and Walky consumers in Delhi, as they would continue to get the same quality of service as in the past, it said.