RCom to market Android devices with 3G connection

Reliance Communications said it has entered into an exclusive partnership with Google to market all devices built on Android platform for two years in India with its 3G connection and other facilities.

"In line with the rapid growth of smartphones in the country, Reliance has collaborated with Google to catapult the change by providing new experience to device users in terms of speed, coverage and app (applications) ecosystem across segments," RCom's Group Head for Brand and Marketing Sanjay Behl said in a statement.

Market sources said that RCom has made an initial commitment to invest between Rs 25-30 crore (Rs 250-300 million) in promotions.

Through this collaboration RCom will offer an exclusive free 1GB usage per month 3G plan to all Android device users, the statement said.

RCom said that it will introduce expert customer care, carrier billing, exclusive applications and content in addition to Android experience zone at Reliance retail outlets across the country.

To reveal the distinctive affiliation between Reliance and Android, RCom has introduced the Reliance - Android "BLUE BOT" advertisement campaign across various platforms, the statement said.