Tanishq sees 200-300% jump in sales

Close on the heels of opening an outlet in Philippines, leading jewellery maker Tanishq on Thursday said it expected a jump of 200-300 per cent in sales from its campaign of "get gold free with diamonds."

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Unveiling the campaign in New Delhi, Saroja Y L, head (marketing), Tanishq, said, "There was always a rise of 200-300 per cent in sales during any promotional campaign which the company launched."

She said overall Tanishq was growing by nearly 40 per cent every year and expected a similar growth rate despite the rise in gold prices.

"There has been no impact of the rise in gold prices on our sales...we are hopeful of growing by 40 per cent this year also," she said.

Under the scheme, on every purchase of diamond jewellery worth Rs 5,000 and above, customers will be entitled to win at least one 22kt gold coin free.