Television broadcaster Star TV and Kerala-based broadcaster Asianet are signing a joint venture deal to launch regional channels. The move comes close on the heels of Star's JV with Balaji to launch regional South Indian channels being called off on Tuesday.
The proposed joint venture, which will be announced in a few weeks, will have Star with 51 per cent stake, while the rest will be with Asianet. Asianet's entertainment channels Asianet Plus in Malayalam and Kannada channel Asianet Suvarna both will come under the venture. That apart the partners will launch a Telugu channel.
"Star is looking at leveraging Asianet's strong regional presence and its distribution network which spreads across 60
Star had formed a 51:49 joint venture with Balaji last year to set up general entertainment channels in South Indian languages. Under the agreement Balaji would produce exclusive content for the channels in Kannada, Telugu and Malayalam.
As of now, Star Vijay -- in Tamil-- is the only regional general entertainment channel Star operates as of now.
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