Star India has launched an internet facility for mobile users, especially targeted at small-end and rural users. The new mobile application termed PLUS is at present available for free and is accessible on Hutch, Idea, BPL, BSNL, Spice and Mahanagar Telephone Nigam Limited.
"Star India is aiming at a small-end user with a high-end handset to explore the range of internet without a computer and access the net for free," Viren Popli, senior vice president, Star India Mobile Entertainment, told PTI.
"The facility we hope will benefit all mobile users but we are targeting the rural user," Popli said, adding "the repertoire of data is quite large."
"Mobile users can try out the deal for a month for free and if they choose to stay with it we will charge a minimal monthly subscription of Rs 30
A myriad avenues can be explored on PLUS which is "a one-stop gateway to entertainment, information and services," Yash Khanna also of Star India said.
Star has effected a two-way tie up with data providers and mobile service providers, including Hutch, BSNL, Idea, BPL, Spice and MTNL who will make PLUS available to their users.
"So far it is a Rs 15 crore (Rs 150 million) investment by Star India," he said. The PLUS bouquet includes synopses of T V serials, video clippings, MTV and other music videos, banking data, travel data and news, sports and entertainment updates. "It is the largest repertoire in India."
