"Sony group is aiming to be a two billion dollar company by 2009 and the consumer electronics business will contribute one billion dollar to the total target," Sony India managing director Masaru Tamagawa told reporters in New Delhi without divulging the present revenue details of the group.
The Japanese firm operates in India through four companies - Sony BMG, Sony Entertainment, Sony-Ericsson and Sony India. The consumer electronics business, Sony India, on Wednesday reported a 26 per cent rise in sales at Rs 596 crore (Rs 5.96 billion) for the first quarter ended June 30, as against Rs 472 crore (Rs 4.72 billion) in the same period last fiscal.
Tamagawa said growth in the consumer electronics segment will be mainly driven by the company's LCD television Bravia, digital camera Cyber-shot, Handycam digital products and Vaio notebooks.
This year alone, Sony is eyeing to sell around one lakh LCD sets in the 32 inches category, to corner about 25 per cent market share, he added. He said Sony India would invest Rs 150 crore (Rs 1.5 billion) for brand and channel enhancement, besides consolidating operations and focus on penetrating more in the rural market.
Currently, Sony India has 250 exclusive company Sony World outlets, which would be increased to 280 by this year-end. The company on Wednesday unveiled 11-inch organic light emitting diode television, to be launched in Japan by this year end.
Tamagawa, however, did not give details of the time and price at which the product would be available in India.
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