To expand its product profile in India, Sony announced on Tuesday its entry into IT peripherals market, which, it hopes, would contribute 20 per cent to the Rs 1,600 crore (Rs 16 billion) targeted turnover for fiscal 2006.
The company, which has closed down almost the entire consumer durables manufacturing at its Indian subsidiary, will be relying on imports for the new products as well.
"Sony India sees enormous potential in the Indian B2B market and thus will launch an entire portfolio of products including TFT monitors, plasma monitors, LCD projectors, PC speakers and storage media devices," senior manager - marketing (consumer marketing division) Katsuhiko Murase told newspersons in New Delhi.
The company does not plan to start with separate outlets for the new products, but will use 'Sony World' outlets for sales and direct customer contact.
"The range of B2B products will be supported by Sony India's national service support with qualified product technicians who have been specially trained to service the entire range," Murase said.
He said the marketing initiative would involve individual doorstep promotions as well as large corporate roadshows. The company said it would also tap IT channels and distributors through a three-tier loyalty programme to drive a wider reach.
Sony India, a fully-owned subsidiary of Japan's Sony Corp, is looking to clock a Rs 1,200 crore (Rs 12 billion) turnover this financial year against Rs 800 crore (Rs 8 billion) last fiscal.
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