Sony expects Rs 5,500 cr worth handset sales this year

Consumer electronics major Sony expects a two-fold jump in revenues from handset sales to around Rs 5,500 crore ( Rs 55 billion) in the current fiscal year, up from the last year’s Rs 3,000 crore ( Rs 30 billion).

While Sony clocked sales of 2.2 million units worth Rs 3,000 crore ( Rs 30 billion) last year, the company expects sales to reach 4 million units worth Rs 5,500 crore ( Rs 55 billion), said Sachin Rai, business head for Xperia, Sony India.

Rai was speaking to the mediapersons during the launch of the company’s premium smartphone Xperia Z2 priced Rs 49,990, in Chennai.

To increase the market presence, Sony would raise retail outlets from the current 8,000 to 12,000 outlets this year.

It would also increase its brand promotion spends from the last year’s Rs 300 crore ( Rs 3 billion) to around Rs 350 crore ( Rs 3.50 billion) this year, covering all media.

Sony announced it is offering a Rs 5,990 worth smart wristband and a premium phone case worth Rs 2,990 along with the newly launched model.