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Bottoms up! 15 best-selling whisky brands in India
Indian whisky market is witnessing a boom thanks largely to the rise in middle class, disposable income and change in social culture.
Let's take a look at some of the best-selling whisky brands in India.
Source: drinksint.com
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Bottoms up! 15 best-selling whisky brands in India
McDowell’s No.1
Owner: United Spirits
Cases shipped per year in 2011: 16.1 million cases
Cases shipped per year in 2012: 19.5 million cases
Rank in cases shipped in 2012: 1
United Spirits, which was founded in 1826, sells several brands around the world, including McDowell’s No.1.
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Bottoms up! 15 best-selling whisky brands in India
Officer’s Choice
Owner: Allied Blenders & Distillers
Cases shipped per year in 2011: 16.5 million cases
Cases shipped per year in 2012: 18.1 million cases
Rank in cases shipped in 2012: 2
Allied Blenders & Distillers, a Mumbai-based company, is one of the biggest manufacturers of spirits in the world.
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Bottoms up! 15 best-selling whisky brands in India
Bagpiper
Owner: United Spirits
Cases shipped per year in 2011: 16.0 million cases
Cases shipped per year in 2012: 14.1 million cases
Rank in cases shipped in 2012: 3
United Spirits, a Bangalore-based company, shipped 14.1 million cases of Bagpiper in 2012.
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Bottoms up! 15 best-selling whisky brands in India
Royal Stag
Owner: Pernod Ricard
Cases shipped per year in 2011: 12.5 million cases
Cases shipped per year in 2012: 12.8 million cases
Rank in cases shipped in 2012: 4
Pernod Ricard, a Paris-based company, shipped 12.8 million cases of Royal Stag in 2012.
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Bottoms up! 15 best-selling whisky brands in India
Old Tavern
Owner: United Spirits
Cases shipped per year in 2011: 11.1 million cases
Cases shipped per year in 2012: 11.6 million cases
Rank in cases shipped in 2012: 5
United Spirits, a Bangalore-based company, shipped 11.6 million cases of Old Tavern in 2012.
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Bottoms up! 15 best-selling whisky brands in India
Original Choice
Owner: John Distilleries
Cases shipped per year in 2011: 10.8 million cases
Cases shipped per year in 2012: 10.9 million cases
Rank in cases shipped in 2012: 6
John Distilleries, a Bangalore-based company, shipped 10.9 million cases of Original Choice in 2012.
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Bottoms up! 15 best-selling whisky brands in India
Imperial Blue
Owner: Pernod Ricard
Cases shipped per year in 2011: 7.2 million cases
Cases shipped per year in 2012: 7.8 million cases
Rank in cases shipped in 2012: 7
Pernod Ricard, a Paris-based company, shipped 7.8 million cases of Imperial Blue in 2012.
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Bottoms up! 15 best-selling whisky brands in India
Haywards
Owner: United Spirits
Cases shipped per year in 2011: 6.2 million cases
Cases shipped per year in 2012: 7.1 million cases
Rank in cases shipped in 2012: 8
United Spirits, a Bangalore-based company, shipped 7.1 million cases of Haywards in 2012.
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Bottoms up! 15 best-selling whisky brands in India
8PM
Owner: Radico Khaitan
Cases shipped per year in 2011: 4.3 million cases
Cases shipped per year in 2012: 4.9 million cases
Rank in cases shipped in 2012: 9
Radico Khaitan, a Rampur-based company, shipped 4.9 million cases of 8PM in 2012.
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Bottoms up! 15 best-selling whisky brands in India
Director’s Special
Owner: United Spirits
Cases shipped per year in 2011: 4.5 million cases
Cases shipped per year in 2012: 4.3 million cases
Rank in cases shipped in 2012: 10
United Spirits, a Bangalore-based company, shipped 4.3 million cases of Director’s Special in 2012.
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Bottoms up! 15 best-selling whisky brands in India
Blenders Pride
Owner: Pernod Ricard
Cases shipped per year in 2011: 3.5 million cases
Cases shipped per year in 2012: 3.7 million cases
Rank in cases shipped in 2012: 11
Pernod Ricard, a Paris-based company, shipped 3.7 million cases of Blenders Pride in 2012.
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Bottoms up! 15 best-selling whisky brands in India
Gold Riband
Owner: United Spirits
Cases shipped per year in 2011: 3.1 million cases
Cases shipped per year in 2012: 3.5 million cases
Rank in cases shipped in 2012: 12
United Spirits, a Bangalore-based company, shipped 3.5 million cases of Gold Riband in 2012.
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Bottoms up! 15 best-selling whisky brands in India
McDowell’s Green Label
Owner: United Spirits
Cases shipped per year in 2011: 2.9 million cases
Cases shipped per year in 2012: 3.3 million cases
Rank in cases shipped in 2012: 13
United Spirits, a Bangalore-based company, shipped 3.3 million cases of McDowell’s Green Label in 2012.
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Bottoms up! 15 best-selling whisky brands in India
Director’s Special Black
Owner: United Spirits
Cases shipped per year in 2011: 2.9 million cases
Cases shipped per year in 2012: 2.9 million cases
Rank in cases shipped in 2012: 14
United Spirits, a Bangalore-based company, shipped 2.9 million cases of Director’s Special Black in 2012.
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Bottoms up! 15 best-selling whisky brands in India
Signature
Owner: United Spirits
Cases shipped per year in 2011: 1.6 million cases
Cases shipped per year in 2012: 1.8 million cases
Rank in cases shipped in 2012: 15
United Spirits, a Bangalore-based company, shipped 1.8 million cases of Signature in 2012.