Deepak Chaudhuri is Shaw Wallace marketing head

He will also be president, liquor division with effect from April 1, succeeding A K M A Shamsuddin who will be retiring that day.

In April last, Chaudhuri was inducted as joint president responsible for a set of brands, which included Director's Special Whisky, economy whisky brands including Haywards, Vodkas namely White Mischief, Vladivar and Absolut, Black Mischief Rum and international brands, said a company release.

Making an announcement in this regard, Prakash Nanani, Chief Operating Officer, Jumbo Group Indian business said, "We are highly encouraged by Deepak's value addition in the liquor business over the last 10 months.

His portfolio of brands has turned in one of the best performances ever. We believe Deepak's taking over the entire liquor marketing will ensure smooth transition and help capitalize on new market opportunities."

As against the industry growth of 7-8 per cent, Shaw Wallace liquor business has obtained 16 per cent growth in sales volumes in the first nine months of the current financial year.

Shaw Wallace has posted sales of 12.08 million cases in the first nine months against the sales of 10.4 million cases in the corresponding period last year.

The mainline brands have grown by a healthy 24 per cent in the same period, the release said.