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Rediff iShare launches open platform initiative

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October 24, 2008 15:30 IST

Aiming to enrich its services with third party applications, Rediff.com went live with third party applications on its video and music platform, Rediff iShare, on October 23. With the addition of these new applications, Rediff iShare has now become a platform that can support any app that is compatible with Facebook Markup Language, thereby opening the gate for app developers to interact with rediff's large community of users.

The new apps, developed by both Indian and international application developers, include dedicate a song -- an app that lets users to share a song that they find on Rediff iShare platform  in audio or video format; a quiz app based on popular Indian movies and a fan club app, OMG! Its SRK (Oh My God! It's Shah Rukh Khan) that lets users answer questions, watch videos, listen to music and view photos of the Bollywood superstar, Shah Rukh Khan.

Follow this link for apps on Rediff iShare.

Users can access these applications on Rediff iShare, add them to their user profile page and share it with their friends. Commenting on this initiative, rediff's Chief Technology Officer Venki Nishtala said, "Our initiative to open rediff.com services and our content APIs to third party developers brings new opportunities for both our users and our app developer partners. I welcome app developers throughout the world to check our developer site developer.rediff.com for technical and commercial details on how to put their apps on Rediff.com."
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