Rediff Blogs has social media elements that create viral growth enabling bloggers on the site to quickly get noticed. Hot topics under discussion at any given point of the day can be found in the 'What's the buzz' section of the service.
Rediff Blogs support 9 major Indian languages including Hindi, Tamil, Telugu, Marathi, Bengali, Kannada, Gujarati, Malayalam and Kannada.
Users can upload photos and videos to their blogs with their comments in a matter of seconds. The service enables users to adopt themes powered by WordPress and a wide variety of widgets like Category/Tag cloud to choose from.
Blogs posted on the service can be discovered by over 14 million users of Rediff.com through social media tools on Rediff MyPage.
Already home to many active bloggers, the new version of Rediff Blogs has been finalised after extensive user feedback and research to give a complete and simplified blogging experience.