Anil Ambani-led Reliance Communications on Tuesday announced a strategic alliance with US-based GetJar, the world's second-largest app store to avail over 65,000 free mobile applications for R-Com's over 100-million subscribers.
"According to this alliance, GetJar will offer Reliance Communications its extensive catalogue of over 65,000 free mobile applications," a press release said on Tuesday.
Reliance Communications' over 100-million subscribers will gain immediate access to GetJar's massive library of applications via a GetJar apps store through RCOM's VAS platform R-World. GetJar will also enable RCOM to offer its Apps Store to a large bandwidth of mobile handsets across multiple brands and not remain restricted to a few high-end smartphones, the release said.
"Our partnership with GetJar means that all Reliance Communications customers will instantly have access to thousands of applications ranging from games, shopping and lifestyle applications to sports, entertainment and productivity applications," Reliance Communications head-VAS, Anil Pande, said.
As the world's largest independent app store, GetJar is the most cost-effective, easy and scalable distribution channel RCOM will be able to leverage in order to generate traffic to its network.
With over 300 per cent growth year-on-year, GetJar averages nearly two-million downloads per day, globally, the release said.
