Olympic Games Xerox became an Olympic Games sponsor in..? The first Olympic Games were dedicated to the Olympian gods and were staged on the ancient plains of Olympia, famous for its magnificent temples of the gods Zeus and Hera. Take the Rediff Business Quiz and find out what role the corporates play in the Olympic Games.
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1. Since when is Xerox sponsoring Olympic Games? a) 1998 Winter Olympic Games b) 1964 Olympic Winter Games c) 1992 Barcelona Olympic Games
Wrong! Try again.
Wrong! The correct answer is 1964 Olympic Winter Games. Xerox became a sponsor of the 1964 Olympic Winter Games held in Innsbruck, Austria. Since then, Xerox has supported the Olympic Movement both on and off the playing field. It was first designated the Official Worldwide Olympic Sponsor in the Document Processing Category in 1993. Headquartered in Stamford, Connecticut, Xerox is No 130 among the Fortune 500 and has 60,600 employees worldwide, including 35,100 in the United States (March 2004).
Correct! Xerox became a sponsor of the 1964 Olympic Winter Games held in Innsbruck, Austria. Since then, Xerox has supported the Olympic Movement both on and off the playing field. It was first designated the Official Worldwide Olympic Sponsor in the Document Processing Category in 1993. Headquartered in Stamford, Connecticut, Xerox is No 130 among the Fortune 500 and has 60,600 employees worldwide, including 35,100 in the United States (March 2004).
2. Since when did the Olympic Games start having sponsors? a) 1924 Paris Games b) 1896 Athens Games c) Neither
Wrong! Try again.
Wrong! The correct answer is neither. Sponsoring is a tradition that goes back to Ancient Greece, where wealthy Athenians contributed financially to expenses related to culture, defence, the state and sports. In return, the state honoured them by engraving their names on marble tablets. First Olympic Games was held in 776 BC in ancient Olympia, Greece. First Modern Olympic Games was held in Athens, Greece, in1896. The revival of the ancient Olympics attracted athletes from 14 nations, with the largest delegations from Greece, Germany and France. On 6 April 1896, James Connolly of USA won the triple jump to become the first Olympic champion in more than 1,500 years.
Correct! Sponsoring is a tradition that goes back to Ancient Greece, where wealthy Athenians contributed financially to expenses related to culture, defence, the state and sports. In return, the state honoured them by engraving their names on marble tablets. First Olympic Games was held in 776 BC in ancient Olympia, Greece. First Modern Olympic Games was held in Athens, Greece, in1896. The revival of the ancient Olympics attracted athletes from 14 nations, with the largest delegations from Greece, Germany and France. On 6 April 1896, James Connolly of USA won the triple jump to become the first Olympic champion in more than 1,500 years.
3. Who is touted as the biggest national sponsor in Olympic history? a) ALPHA Bank b) Hellenic Telecommunications Organisation c) Heineken/Athenian Brewery
Wrong! Try again.
Wrong! The correct answer is ALPHA Bank. ALPHA Bank, Grand National Sponsor since February 2001, is Greece's first private bank and has offered the biggest national sponsorship in Olympic history. Hellenic Telecommunications Organisation became Grand National Sponsor in November 2000, and is one of the leading groups of companies in Greece and one of the top ten telecommunications organisations in Europe. Its commitment in cash and services constitutes the biggest ever-national sponsorship in Olympic history in the category of Telecommunications. Heineken/Athenian Brewery, Grand National Sponsor of the ATHENS 2004 Olympic Games since February 2001, is the producer and importer of a wide portfolio of beer brands in Greece.
Correct! ALPHA Bank, Grand National Sponsor since February 2001, is Greece's first private bank and has offered the biggest national sponsorship in Olympic history. Hellenic Telecommunications Organisation became Grand National Sponsor in November 2000, and is one of the leading groups of companies in Greece and one of the top ten telecommunications organisations in Europe. Its commitment in cash and services constitutes the biggest ever-national sponsorship in Olympic history in the category of Telecommunications. Heineken/Athenian Brewery, Grand National Sponsor of the ATHENS 2004 Olympic Games since February 2001, is the producer and importer of a wide portfolio of beer brands in Greece.
4. How many companies are TOP Partners for Olympic 2004? a) 10 b) 11 c) 9
Wrong! Try again.
Wrong! The correct answer is 11. TOP stands for The Olympic Partner Programme. Created in 1985, the TOP programme, managed by the IOC, is the only sponsorship with the exclusive worldwide marketing rights to both Winter and Summer Games. The TOP Partners for ATHENS 2004 are: Coca-Cola (non-alcoholic beverages); John Hancock (life insurance); Kodak (photography); McDonald's (retail food service), Panasonic (Audio/TV/Video Equipment), Samsung (Wireless Communication Equipment), Atos Origin (IT), Sports Illustrated (Periodicals/ Newspapers / Magazines), Swatch (group of Swiss watch makers), Visa (Consumer Payment Services), Xerox (Document Publishing, Processing).
Correct! TOP stands for The Olympic Partner Programme. Created in 1985, the TOP programme, managed by the IOC, is the only sponsorship with the exclusive worldwide marketing rights to both Winter and Summer Games. The TOP Partners for ATHENS 2004 are: Coca-Cola (non-alcoholic beverages); John Hancock (life insurance); Kodak (photography); McDonald's (retail food service), Panasonic (Audio/TV/Video Equipment), Samsung (Wireless Communication Equipment), Atos Origin (IT), Sports Illustrated (Periodicals/ Newspapers / Magazines), Swatch (group of Swiss watch makers), Visa (Consumer Payment Services), Xerox (Document Publishing, Processing).
Toyota Ford Hyundai
5. Which company is the official supplier of cars of ATHENS 2004? a) Hyundai b) Toyota c) Ford
Wrong! Try again.
Wrong! The correct answer is Hyundai Hyundai Hellas became a Grand National Sponsor in July 2001. It has offered cash and is providing vehicles needed for the ATHENS 2004 Olympic Games. Under the terms of the sponsorship agreement, Hyundai Hellas in partnership with Hyundai Motor Co is supplying the Athens 2004 Organizing Committee for the Olympic Games with a fleet of Hyundai sedans and minivans to meet the immense transportation requirements of the tens of thousands of athletes, VIPs, officials and journalists. Hyundai's most popular models are represented in the 3,500-strong official vehicle fleet including Centennial and XG sedans as well as Terracan and Santa Fe SUVs for VIP use. The Centennial, the top-of-the-line Hyundai, serves as the official limousine of ATHOC President Gianna Angelopoulos-Daskalaki. The total sponsorship package is valued at euro 16.3 million.
Correct! Hyundai Hellas became a Grand National Sponsor in July 2001. It has offered cash and is providing vehicles needed for the ATHENS 2004 Olympic Games. Under the terms of the sponsorship agreement, Hyundai Hellas in partnership with Hyundai Motor Co is supplying the Athens 2004 Organizing Committee for the Olympic Games with a fleet of Hyundai sedans and minivans to meet the immense transportation requirements of the tens of thousands of athletes, VIPs, officials and journalists. Hyundai's most popular models are represented in the 3,500-strong official vehicle fleet including Centennial and XG sedans as well as Terracan and Santa Fe SUVs for VIP use. The Centennial, the top-of-the-line Hyundai, serves as the official limousine of ATHOC President Gianna Angelopoulos-Daskalaki. The total sponsorship package is valued at euro 16.3 million.
