"This is one of our most significant milestones in the 53-year old history of Burson Marstellar," Harold Burson, BM founding chairman said in a statement.
Filings have been made for approval from the Foreign Investment Promotion Board for the transaction, after which Genesis will be renamed as Genesis/Burson Marsteller and integrated to BM's Asia Pacific network, Genesis said in the statement.
Founder of Genesis PR, Prema Sagar and chief executive officer Ashwani Singla will join BM's Asia Pacific leadership board, it added.
Genesis has about 200 employees in India across its offices in 80 cities.
