Beverages giant PepsiCo on Tuesday launched 250-ml Pepsi cans at Rs 15, a price point that's 40 per cent lower than the existing 330-ml cans available at Rs 25.
It's a step in line with Pepsi India's strategy to push premium beverage sales in excess of 25 per cent annually.
The new slim packs are branded My Can.
"The slim cans will help push mass distribution of cans, which are now restricted in consumption," said Punita Lal, executive director, marketing, Pepsi Foods.
The company has also introduced the slim cans in its clear drink brand 7UP and will extend this to Mirinda and Mountain Dew soon.
Cans constitute a mere 2 per cent of the company's beverage volumes in India and it expects to increase that to 5 per cent of sales.
Lal said the company will target different formats - Tetrapaks, PET bottles, cans and so on - in different sizes to cater to the diverse needs of consumers.
Sharukh Khan and John Abraham launching new Pepsi can at Hotel ITC
Photograph: Arun Patil
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