Oracle wants to dislodge SAP from pole position in the enterprise applications market in Asia Pacific and says it has plans to execute a four-pronged strategy to achieve the objective.
Oracle Asia Pacific officials told a news conference in Bangalore on Wednesday that it plans to leverage its newly gained marketshare in the enterprise applications market to take over number one spot in Asia Pacific.
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Oracle claims a 11 per cent marketshare as against SAP's 20 in the region.
"We are literally nipping at SAP's heels in the ERP market in APAC (Asia Pacific region) and have already surpassed them in the SCM and HCM markets worldwide," said Mark Gibbs, senior vice-president, (applications and industries), Oracle Asia Pacific.
Oracle's reported applications growth in the last year for Asia Pacific has been at least double that of SAP's reported 2004 growth, according to him.
"Following the acquisition of PeopleSoft, Oracle has an unbeatable combination of critical mass and momentum", Gibbs said.
Oracle's four-pronged strategy to surpass SAP revolves around targeting under-penetrated industries, captitalising on demand for an integrated information architecture, capturing the mid-market opportunity and delivering on promise for Project Fusion, the company said.
Project Fusion -- code-name for Oracle's next generation applications, integration and architecture solutions -- is scheduled for release in 2008, the company said.
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