Finally, non-resident Indians are looking beyond a trip down nostalgia lane (read a visit to ancestral home, relatives et al and looking at exploring other sites while visiting India.
Aided by the prodding of older generation NRIs, an increasing number of second generation NRIs (mainly in the age-group of 23-24 years) are showing keen interest in discovering India.
Says Sachin Bhatia, chief marketing officer, makemytrip.com, NRIs have started taking tours beyond their hometowns.
Makemytrip was started in 2000 as a website dedicated to NRIs travelling to India. Today, 50 per cent of the websites' business comes from NRIs travelling
to India.
"An NRI comes loaded. He visits his family and goes for destination visits. More importantly, many of them are travelling across India to scout for investment opportunities," says Rajji Rai, vice-president, Travel Agents Association of India. According to him, some of these NRIs come to India as many as four times a year.
Bharat Jagasia, business head, NRI markets, Cox & Kings, though insists that a lot of them still come to India only to meet friends and relatives or to attend a marriage.
"The second generation Indians, on the other hand, are extending their visit to take, say, a week-long vacation or more to the golden triangle, which is most popular," he says. According to him, the NRI market is growing at a whopping 40