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Terror attack, recession hit Kerala tourism

December 04, 2008 15:52 IST
The Kerala tourism industry already reeling under global recession, has been badly hit by the Mumbai terror attacks and is causing number of cancellations for an innovative travel package marketing Kerala's traditional ceremonial wedding abroad.

According to P K Anish Kumar, managing director of Travel Planners, which had launched the package, they have already got at least four cancellations from UK tourists. Some tourists have not confirmed their plans after enquiries. "No new enquiries are coming," he said. Earlier, they were getting about 20 to 25 enquiries a day.

The bookings are for January-February, the peak tourist season. "The coming year is going to be a disaster", he said.

During 2007-08, Travel Planners had 2,500 bookings. However, he said, "If the hotels slash prices, some tourists could get attracted".

The latest set back has come at a time when the company was trying to woo tourists with the 'Wedding Package', promising a typical traditional Kerala wedding in a temple or in a place of the guests' choice.

The package includes traditionally dressed girls with lamps in their hands to receive guests, ritual arrangements necessary for a marriage, traditional bedroom arrangements, lunch and a dinner party for guests. The food is served on banana leaves.

The charges vary from Rs 25,000 to Rs 2 lakh, depending on the total number of guests and venue, he said.

Travel Planner, which began operations in 1999 from Thiruvananthapuram, is now a specialised tour operator for South India, specialising in Kerala specific holidays.

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