MTV beams new channel for DTH viewers

MTV Networks India and Zee Turner have launched VH-1,an international music and lifestyle channel in India. It will be a 24-hour pay channel that will be available on Dish TV- the first DTH platform in India and a division of the Rs 3,500 Essel Group.

VH1 India's will feature classic videos covering international genres from pure rock to pop and also focus on celebrities lifestyles. Alex Kuruvilla, managing director, MTV Networks India said in a release, "With VH1 we are all set to further our lead in the music space. Indian viewers have been clamouring for this treasure trove of international music and content.

Kuruvilla said that VH1 has a library that has been built over 20 years, and boasts of popular shows like "All Access" and "Behind The Music'. Internationally, VH1 is the 24-hour music video network that is available in 112 million households in 130 territories across the world.

Through music-based series, specials, news and live events, VH1 customises its music and program mix to appeal to the tastes of local audiences in Africa, Asia, Europe, the Middle East, Russia, Latin America, and the United States.