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Nokia, the world's leading mobile phone manufacturer, is planning to introduce 40 new handsets in 2005, say media reports.
Nokia's New Year range will have a variety of camera enabled-phones, clamshells, slides and other non-monoblock models.
The Nokia Web site says that some of these new phones include the Nokia 7710 widescreen multimedia smartphone, which has a wide touch screen in brilliant colors, allows Internet browsing, has a megapixel camera, and 90MB of storage.
On the cards also is the Nokia 6020 phone, which has a VGA camera and camcorder, XHTML browser over GPRS, JavaT download, push to talk, e-mail, SyncML, etc. Then there is the Nokia 3230 with a 1.3 megapixel camera and video recorder with integrated video editor, ringing tone creator, photo-printing software, and expandable 32MB memory.
The company aims to expand its market share by competing at all levels: from entry-level to high-end mobile devices. Nokia is also facing stiff competition from other players like Motorola Inc, Samsung Electronics and Sony Ericsson after it failed to introduce 35 new models as planned in 2004.
Nokia expects the mobile device industry to grow approximately 10 per cent in 2005 from the 630 million units it expects to be sold in 2004.
Nokia also sees a good future in the mobile voice, multimedia and enterprise markets.
About 90 per cent of the handsets to be launched in 2005 will support software customisation and nearly a quarter will have operator-exclusive hardware designs.
Nokia projects its long-term mobile device market share at 40 per cent.
The company had a market share of 32.5 per cent in the third quarter, which was a recovery from the first and second quarters, but down from 37.4 per cent in the fourth quarter of 2003.