The company is also mulling to make the new brand available through 1,000 other multi-brand outlets in India.
"We will complete the national launch by mid next year. Eighteen months from then, we are planning to have 200 exclusive outlets for the brand, Shimone Jaya Chatterjee, country manager, Levi Strauss India said.
The company has also chalked out plans to take the 'Signature' brand to tier two cities also.
"In phase-I of the launch itself we will take the brand to tier II cities and will be available in 150 towns throughout India," said A T P Ramani, business head of the new brand in the country.
The Signature brand, positioned in the standard segment with a price range of Rs 599 and Rs 999, has been targeted at the age group of 15-22 years.
"For the last few years the standard segment has been growing at a brisk pace in the country at 15-20 per cent," Ramani said.
Out of the total 30 million pieces branded jeans market (whereas the total jeans market is 50 million pieces), standard segment has got a size of nearly 12 million pieces in India.
"We have identified India, China and Russia as the countries to drive our future growth. Indian jeans market has got the potential of $35 million yearly," observed John Anderson, president, Levi Strauss Asia Pacific division.
The company has identified Chennai-based Poshak Industries, as the quasi licensee for the 'Signature' brand in South India.
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