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From inviting foreign delegates for a round of golf to urging Bollywood directors to once again start shooting films in the valley, the Jammu and Kashmir government is exploring different avenues to shore up tourism in the state.
In one such move, it has invited nine ambassadors for a game of golf at the world renowned 18-hole Royal Spring Golf Course.
Located by the banks of the world famous Dal Lake, the golf course is a dream come true for any golfer.
Official sources said ambassadors of Argentina, Singapore, Kazakhstan, Morocco, Spain, Turkmenistan, Brunei and Uruguay along with 18 top executives of some leading corporate houses are scheduled to tee off early Sunday morning.
Later in the afternoon, the state chief minister will give away the prizes.
State tourism officials believe the weekend match will help the government in its efforts to woo domestic and foreign tourists to Kashmir.
"This will be a big boost for the tourism industry," said Abdul Aziz Wani, managing director of the state Tourism Development Corporation.