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ITC Foods on Tuesday said that it has signed Bollywood star Shah Rukh Khan as the brand ambassador for its flagship brand Sunfeast.
The superstar will be endorsing the entire range of snacks under the umbrella brand Sunfeast, and as brand ambassador he will play a key role in brand and product communication on television, in print and outdoor media and various promotions and merchandise that have been planned for the brand, the company said.
"We believe that this endorsement of Sunfeast will go a long way towards reinforcing the attributes of the brand and reiterate its positioning, ITC Ltd divisional chief executive Ravi Naware said.