Atlantic Crossing Inc, a US-based company, has launched a program to assist Indian information technology companies enter and build business in European and American markets.
The 'Assist India' program aims to help Indian IT companies increase business opportunities in Europe and USA for the growth and development of their global operations.
Atlantic Crossing provides the expertise to help enter the foreign markets and facilitates access to new business, tie-ups, buy-outs or acquisitions.
Its primary focus is to help generate business for Indian clients, provide strategic inputs and assistance in sustaining efforts in the global marketplace.
The program offers a platform to reach target market prospects quickly, cost effectively, and credibly building their route to increased presence and revenues in European and US markets.
"It's an idea whose time has come. Today it's important for Indian IT companies to minimise risk factors yet reach out to the right target segment in the overseas market. Many Indian IT companies have not been successful exploiting the opportunities in the European and US markets.
"Our experience shows that most of this can be put down to the excessive time, effort and cost expended through the lack of local knowledge and most importantly, a clear message targeted at the right level," says Erik Seifert, President,
Atlantic Crossing.
To interested companies, Atlantic Crossing gives a roadmap to the international market with success indicators through the process. It works with its partners to provide advice on any resulting transaction, such as commercial trading contracts, joint ventures, acquisitions, disposal, or market positioning.
"Indian IT companies possess vast, untapped potential. Many of them have developed software and customised solutions that are unique with specific competitive advantages.
"But they need to convert these advantages into increased revenues by mounting up their overseas client base. Lack of
adequate resources, geographical and cultural differences are the barriers, companies face, while entering and sustaining in foreign markets, thus resulting in hampered sales, underutilisation of their capacity and low return on investment.
"Atlantic Crossing's extensive relationships spread across the UK, European, US & Indian IT and wider technology sectors help overcome these barriers, providing significant alliances to companies seeking to expand their international presence," says Ritika Hiranandani, Indian representative, Atlantic Crossing.
Atlantic Crossing's management and partner team is drawn from the big name firms of Navision, IBM, Price Waterhouse, KPMG, Deloitte & Touche and Arthur Andersen apart from experienced executives and entrepreneurs who have run their own businesses.
The team has been successfully working and dealing at the highest level in overseas markets for years. Many Indian IT companies have not performed well in these markets. Atlantic Crossing says it will work with companies to
connect them to the right partners.
