Indian hedge fund manager Kalpesh Kinariwala is so sure of his equity strategies in a country that has stumped foreign rivals that he sends a daily e-mail tracker of his performance - including to competitors.
Kinariwala's Capveda Capital (India) Advisory fund, which he runs from a modest office in a decrepit industrial estate in Mumbai, has returned 11.86 percent so far this year, outperforming average negative returns of 2 percent from India-focused foreign hedge funds.
Local hedge funds are eager to show off double-digit returns in the hopes of drawing wealthy Indians and succeeding where overseas players including HSBC Holdings PLC have failed.
Local market knowledge and the lack of foreign currency exposure will favour domestic funds, but it remains to be seen whether Indians would embrace new investment styles in a country that traditionally prefers buying and holding stocks.
"It will be very difficult," said Samir Arora, founder of Singapore-based Helios Capital, which manages hedge funds focused on India.
"India is a small market, and hedge funds will have to show experience shorting, and they will have to appeal to a high net worth crowd, requiring (costly) distributors," said Arora, who shut one of his India-focused funds called "Jai Ho," named after the Oscar-winning theme song from Slumdog Millionaire in 2011.
Investing approaches such as an equity long-short strategy are still a novelty in India, making it harder for hedge fund managers to attract local wealthy individuals.
To raise the bar even more, domestic investors are not used to the high fees commanded in the hedge fund industry.
Funds also face a high success threshold in a country where plain vanilla bank deposits offer nearly double-digit returns, with consumer price inflation of around 10 percent.
Costs are another challenge.
To reach wealthy investors, funds are relying on distributors with deep rolodexes who don't come cheap, charging commissions of 25-30 percent of gross earnings in the first few years.
In light of the challenges - on top of an unruly rupee - overseas hedge funds have retreated from India over the last few years.
Assets under management for overseas hedge funds focused on India have shrunk by 68 percent from 2007 to $2.1 billion in March, according to data from Eurekahedge.
The data also shows India-focused foreign funds returned 12.3 percent last year - a period when the rupee was whipsawed by economic worries - well under the 25.7