Shah Rukh is ICICI brand ambassador

ICICI Bank Limited, India's second largest Bank, on Monday signed up Bollywood superstar Shah Rukh Khan as its global brand ambassador.

"We are proud to have Shah Rukh Khan as our global brand ambassador. Having established our leadership in the retail business over the last five years, the bank is now poised to scale new heights in the global arena," ICICI Bank managing director and CEO KV Kamath said.

ICICI Bank Joint managing director Lalita D Gupte said the bank's association with Shah Rukh Khan, whose global popularity has been increasing, brings synergy to the bank's growing global presence.

Shah Rukh Khan's image and popularity with the Non-Resident Indian segment will further reinforce ICICI Bank's global identity, the bank said in a statement.