Ultra high net worth households (HNH) have seen a compounded growth of 22 per cent over the last five years according to Kotak Wealth management's report Top of the Pyramid 2015.
Further 44 per cent of HNHs are in emerging cities and small towns with the maximum amount of their incomes going into investments in primary businesses and spending.
Brands of luxury and uber premium labels take note.
How the rich splurge
