Hitachi will spend Rs 12 crore (Rs 120 million) to advertise and promote its LCD and plasma TVs in India and plans to capture a 20 per cent market share in the high-end plasma TV market by 2007-08.
"We will invest Rs 12 crore in India to market and promote our plasma and LCD TVs. A majority of the amount would be spent in electronic media apart from print and other media," Hitachi Home Electronics Pte Ltd Country Head Tarun Jain told reporters in New Delhi.
The company currently has a market share of 17 per cent in television, which it plans to 20 per cent by the end of 2007-08.
The company plans to add 10 new exclusive Hitachi galleries by 2007-08 to take the existing number of such galleries to 17.
On Wednesday, Hitachi also launched a new model of plasma TV in New Delhi, which has been priced at Rs 2,00,000.
Hitachi plans to increase its product line up in India. It would launch a series of new consumer electronics products, including a DVD camcorder, by next year.
"Going ahead on its plan to expand its product portfolio, Hitachi will soon be launching a slew of other cutting edge products in India. The first in line is a DVD camcorder. With the launch of such products we plan to capture a significant share in the rapidly expanding high-end Indian consumer electronics market," Jain said.
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