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Money just poured in for Kishore Biyani-led Future Group when it clocked a whopping Rs 105 crore (Rs 1.05 billion) in sales on August 17 and a total of Rs 350 crore (Rs 3.5 billion) in just five days between August 12-17.
"We had a total sales of Rs 350 crore across all our retail formats in those five days," Future Group CEO Kishore Biyani told PTI in Mumbai.
The group had launched a 5-day promotional blitz called Mahabachat across its retail chains from August 12 till August 17.
The promotion and special offers were offered across the Group's retail formats -- Big Bazaar, Pantaloons, Food Bazaar, Central, EZone, Home Town, Brand Factory, Furniture Bazaar, KBs Fairprice, Mobile Bazaar and Aadhar.
The Mahabachat initiative attracted an unprecedented number of customer footfalls that helped Future Group achieve this significant milestone, he said.
During the past five days, Big Bazaar attracted over 6-million customers at its outlets stretching from Bharuch to Guwahati and Panipat to Palakkad.
Future Group has a presence in 64 cities and 65 rural locations across the country, covering over 10-million square feet of retail space.
The group operates multiple retail chains in both the value and lifestyle segment of the market and its merchandise range covers almost every product category available in India.
The highest sales were recorded in categories like apparel, luggage, furniture, electronic and consumer durables and mobile phones.