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Funskool is planning to introduce a range of movie-based toys to tap an estimated Rs 1,250-crore (Rs 12.5 billion) Indian toy market.
"Advancement in technology and demand for new variety in toys is propelling toy companies to think differently and innovate to introduce new kinds of toys...The toy makers have drawn the connecting link between movie mania and love for toys to introduce toys based on movies," Funskool India Ltd vice president (sales & marketing) R Jeswant told PTI.
He said the company's range include collections from Spiderman, Iron-Man, Hulk, Indiana Jones and Transformers, besides toys based on cartoon characters like Son Pari, Tom and Jerry and Dora the Explorer.
"Our next launch in this segment will be G I Joe. Besides this, we intend to keep introducing such toys based on the popularity of upcoming movies and demand for such toys," Jeswant said, without giving further details.
The company's movie based toy collection comes at prices starting from Rs 175. The latest range of Transformers toys has been introduced in 14 assortments with several variants.