Ford Endeavour @ Rs 14.56 lakh

Ford India on Thursday announced the launch of a new variant 'Ford Endeavour with hurricane gear' in the domestic market as part of its efforts to consolidate its position in the fast-growing sports utility vehicles segment.

The new SUV comes packed with additional stylish features and is priced at Rs 14.56 lakh (ex-Delhi) for the 4x2 version.

The 4x4 version costs Rs 15.56 lakh (ex-Delhi), Ford India vice president (marketing and sales) Vinay Piparsania said.

"With the new Endeavour, we are able to offer our customers an opportunity to personalise the vehicle with special adventurous gear adding to the imposing, tough profile of the SUV," he said.

Ford Endeavour is the largest selling SUV in the country and its market presence will strengthen with the introduction of the new variant.