Now, Emami care for babies

Personal and healthcare major Emami has forayed into baby care segment with the launch of Sona Chandi healthy and fair ayurvedic baby massage oil.

The product is a formulation based on research by Himani Ayurvedic Science Foundation and has been approved by Academy of Ayurvedic Doctors in India for its efficacy and purity, director of Emami Group, Aditya V Agarwal said.

Meanwhile, the company is also planning to set up 'Babyline', a first of its kind baby care help line for mothers, which would be operational from mid-December, he said.