Personal and healthcare major Emami has forayed into baby care segment with the launch of Sona Chandi healthy and fair ayurvedic baby massage oil.
The product is a formulation based on research by Himani Ayurvedic Science Foundation and has been approved by Academy of Ayurvedic Doctors in India for its efficacy and purity, director of Emami Group, Aditya V Agarwal said.
Meanwhile, the company is also planning to set up 'Babyline', a first of its kind baby care help line for mothers, which would be operational from mid-December, he said.
