The base is low.
The vehicle penetration level is modest as compared to other regions. But the trend is definitely positive in the eastern region of the country, even in the depressed automobile sales growth environment.
Even in the commercial vehicle segment, the eastern region has seen a modest growth, amidst a decline in all other regions.
Region-wise auto sales data available with Business Standard clearly suggest that whether it is the passenger car segment or two-wheeler sales, the eastern region showed growth in the first two quarters of this financial year.
In CVs, the region registered growth in excess of 10 per cent in the first quarter (April-June).
The quarter ending September saw a marginal decline in the segment.
Other regions saw a five to 30 per cent decline in CVs in the first two quarters.
It is a case of ‘smaller states doing better because of government effort, as well as low base”, is how Madan Sabnavis, chief economist, CARE Ratings, explains the regional variation.
The eastern region’s better showing here could be related to the fact that most states, big or small, registered per capita net state domestic product growth higher than the national average in the last financial year.
Some of that buoyancy might have spilled over to this financial year as well.
Bihar, for instance, had shown a growth in per capita NSDP of 13 per cent in 2012-13.
West Bengal with 6.65 per cent, Sikkim with 6.61 per cent and Odisha with six per cent did better than many other states.
“States with a modest industrial or manufacturing base have suffered less in this current phase of slowdown.
“The consumption growth has been resilient in states where industry’s share in overall gross domestic product has been marginal,” says a top executive of a fast moving consumer goods company.
Steady rise
What has also helped the eastern region is the renewed focus on augmenting agricultural production, by way of budgetary support for what is known as the ‘green revolution in the east’.
The east might have also benefited from a good monsoon and strong demand in rural areas and small towns, says Prayesh Jain, associate vice-president,