Air Deccan has introduced credit card masking system to enhance security for its passengers paying through credit cards.
Credit card masking system works through interactive voice response instead of a call centre agent.
The IVR will procure the credit card details without any manual interaction, thus allowing the caller to provide his credit card details to a more secure system.
"Since Air Deccan follows a paperless booking system, with 10 per cent of its total bookings made through its call centre, it is an important point of purchase for passengers," said Captain G R Gopinath, managing director, Air Deccan.
"Innovation and improvisation have always been the cornerstones of Air Deccan's ideology. Using technology, we have introduced a unique security system, which will take e-commerce to a different level in the airline industry. Apart from giving a fillip to our call centre sales, the credit card masking system will provide a 100 per cent secure booking environment for our passengers," he added.
Air Deccan receives 25,000 calls on peak days, with an average of 15,000 calls a day. The workforce - numbering 276 - at the Air Deccan's 24/7 call centre has managed to convert about 70 per cent of the callers to passengers, said Gopinath.
"Indian credit cardholders are known to be uneasy about giving out their details to intermediaries. Now with these security measures, credit card details are encrypted as soon as they are punched in, eliminating all security concerns, he added.
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