The Amalgamated Bean Coffee Trading Company is looking to double its retail presence in the country.
With the expansion, the company, parent of the coffee chain Cafe Coffee Day, will enter the Rs 1,000 crore club.
Naresh Malhotra, director, ABCTC, said the expansion would take place over the next 18 months.
The increased number of stores is expected to contribute by 50 per cent to the total turnover.
At present, the company's revenue is just above Rs 350 crore.
The company has just opened its 300th outlet in Mumbai and will be opening another 3-4 shops a week to take the number to 500 by June 2007.
Malhotra added that in addition to the existing cafe in Vienna, the company would be opening another one there in that city in May. Besides, it is looking at another 20 cafes in and around Austria.
"We are focussing on the German-speaking countries initially apart from cities such as Prague and Budapest," he said.
The company will also start retailing two of its coffee blends, Dark Forest and Monsoon Malabar, both through the cafe as well as through wholesalers in Vienna in May.
It will also sell other merchandise such as mugs and mints at the cafes.
In the domestic market, merchandise contributes about 10 per cent to the company's total turnover.
Malhotra said the company would go in for debt funding through the International Finance Corporation to fund its expansion plans.
At present the company has 300 cafes, 8,400 vending machines, 320 express outlets and 370 Fresh & Ground outlets.
The company is looking to double the number of all these outlets. The average investment per cafe is about Rs 25-30 lakh.
The company is working towards bring down this cost with the economies of scale coming into play with its increased presence.
The company already has an arrangement with Air Deccan for in-flight catering, besides being in talks with other low-cost airlines.
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