Chinese company plans to sell 'World Cup air'

Li Jie, the CEO of the former 'Lunar Embassy in China,' whose license was revoked for selling plots of land on the moon, has "gathered" air from German stadia hosting World Cup matches for sale in China.

His new venture, Beijing Lunar Village New Energy Science and Technology Co Ltd, claims to have "gathered" air from German stadia while workers mowed the grass in the fields before matches, the Beijing-based 'Star Daily' reported.

With no official license as of now, the company has given four bags of the "auspicious air" to some football fans as present, the report said.  "I will be giving out another 12 bags, on first come first serve basis," Li was quoted as saying.

He has received 25 plastic bags full of "World Cup air", which he intends to sell for 50 yuan ($ 6.25) each.

The bags are approximately 3 centimetres by 9 centimetres in size. Unfortunately, the air in four of the bags leaked out during the journey from Germany to China, Li said.

Despite his intentions, his new venture may meet the same fate as that of his earlier one as an unnamed official of the Beijing Municipal Administration of Industry and Commerce was quoted as saying that air is not allowed to be sold. This very administration had handled the registration and punishment of Li's "Lunar Embassy" venture, the daily said.

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