In a bid to increase its share of the digital imaging products market, Canon India would invest over Rs 10 crore (Rs 100 million) in marketing and channel development during 2004, a company official said on Friday.
"We launched digital cameras in India in 2003 and sold 5000 units during the year. In 2004 we expect to increase our market share to 10 per cent and sell close to 8,000 units," Alok Bharadwaj, director and general manager (consumer imaging and information division), Canon India, told PTI in New Delhi.
In case of printers, the company aims to increase its market share to 25 per cent this year from 18 per cent in 2003.
He said the investments would be made in marketing, promotional activities and channel development of digital imaging products, and also in converting photo studios into Canon digital photo studios.
"As part of this, we offer to convert traditional photo studios into digital photostudios by offering photo digital cameras and film scanner for a price ranging between Rs 29,000 and Rs 99,000 depending on the speed requirements," Bharadwaj said adding that the company expected to target 250 such studios in 2004.
He said Canon was also planning to build a separate sales organisation within the company, dedicated towards digital camera segment.
He said Canon India was estimated to clock revenues of about Rs 230 crore (Rs 2.3 billion) in 2003 of which Volume Group which includes products like digital camera, printers, faxes, consumables and media, LCD projectors and copiers, are likely to account for 70 per cent.
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