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India to be entertainment BPO destination of global media

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March 13, 2003 15:39 IST

The convergence of information, communication and entertainment would make India a hub of global entertainment business process outsourcing in the next few years.

India would emerge as a major back operations destination for special effects and animation, with rushes of films shot in United States and United Kingdom being brought to India for processing and editing, E-Entertainment Alliance chairman Amit Khanna said at the inaugural session of a FICCI seminar on Technology for Information, Media and Entertainment Industry in Mumbai on Thursday.

This would result in creating more job opportunities in India, as the global entertainment industry would encash on technical advancement, low-cost and 1.1 billion population of the country, Khanna said.

"Moreover, box office attendance in US posted an all-time high last year, despite a slowdown in its economy and the growth of the US film industry will indirectly translate as profits to Indian software firms," he added.

At present, due to its expertise in software, India is experiencing a digital mayhem and revolution that will make it "an unavoidable destination", Khanna added. 

Speaking on entertainment potential in India, he said the country would witness an emergence of digital theatres, which would help in eliminating the burden of taking multiple prints.

"Moreover, entertainment will not be restricted only to television and theatres, as people will turn to mobile phones for movie clips and games", he added.

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