Maruti Suzuki said its first global compact multi-purpose vehicle Ertiga has received around 400 bookings from Maharashtra on the first day of the launch.
"Even before the launch of the Ertiga here, we have had 400 bookings from Maharashtra," Maruti Suzuki commercial business head for western region, S N Burman, told reporters in Mumbai on Thursday evening.
Besides, the company has received large number of enquiries about the Ertiga, priced at Rs 623,000-888,000.
"The Ertiga is a major step forward for Maruti. Many urban families are now looking for a vehicle that offers more space and flexibility than a sedan, without being bulky, bland and expensive like a utility vehicle.
"The Ertiga is designed for these customers," Maruti managing director and chief executive S Nakanishi said.
The company plans to take the Ertiga to other Southeast Asian markets too.
Image: Maruti Ertiga | Photograph: Kind Courtesy CarDekho.com