Ford India officially opened 28 new authorised Ford dealer facilities in 24 cities. The dealerships would provide service facilities for its full line of vehicles, including the all-new Ford Figo.
Calculating the 28 new outlets the Ford's dealership now totals to 164 facilities located in 97 cities across India. The past two years have seen a 30 per cent jump in the number of cities with Ford outlets.
The new facilities have opened in New Delhi, Sangrur, Haldwani and Gwalior in the North; Durgapur, Dhanbad and Guwahati in the East; Hyderabad, Chennai, Warangal, Vellore, Salem, Vijayawada and Malappuram in the South; and Bilaspur and Mehsana in the Western region. New showrooms and workshops also are now located in Jaipur, Thane, Ahmednagar, Pune, Vapi, Ahmedabad and Cochin.
Out of the 28 new outlets, 14 offer full 3S (showroom, sales and service) facilities, while seven of the new facilities are service workshops, providing a full line of mechanical services. The remaining new outlets are sales showrooms, where visitors will find a full line-up of Ford vehicles.
Ford is looking to tap the market in Tier II and Tier III cities. "Growing our dealership base, building strong business fundamentals and getting closer to our customers are areas of high priority as we gear up to launch our new Figo and enter this high volume segment in 2010,'' said Michael Boneham, president and managing director, Ford India.
"Tier II and III cities are significant for Ford. We have opened new facilities in 13 Tier III cities today, and more than 40 per cent of Ford service outlets are now located in secondary markets," he added.
According to Boneham the company wants to make sure that their low cost of ownership message is heard by people making buying decisions. All the Ford dealerships would be offering various packages, including total maintenance, extended warranty, roadside assistance and scheduled service plans. There is also the quick service programme under which routine services are performed in less than 90 minutes. It is available at 45 dealerships across India.
Also, Ford is coming up with a new showroom in the East Delhi Metro Rail Station. This is the first Ford showroom located in a Metro Rail Station in the Asia Pacific region.
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