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The luxury car segment is driven mostly by exclusivity. Customers buying cars that sometimes cost a couple of crores, look for uniqueness as much as they look for performance and high-end features.
Luxury car makers BMW, Audi and Mercedes-Benz make up for most of the luxury car market in India. Indian customers have the moolah to spend and no car maker is ready to leave the opportunity to capitalise on it.
Rumours are on that the luxury car maker Aston Martin based in Britain is all set to foray into the Indian market. Everything is very hushed at the moment and no body is coming on-record to confirm or dismiss these rumours.
It is believed that the planning is still in the most native stages and Aston Martin has not yet decided on the models the company plans to launch in India. The company is also learnt to be in discussion with dealers but no final choice has been made yet.
However, if rumours are to be believed then Aston Martin might enter India with either a SUV (sports utility vehicle) model or a luxury sedan.
The financially strong upper class of India and the good results posted by the existing luxury car makers in the country are the biggest pull for any car manufacturer across the globe.
Also, the industry observers feel that the brand loyalty in India is not as strong as it is in the west.
Buyers here switch brands quickly and this can be beneficial for late entrants. Brands like Aston Martin can gain traction in the Indian market relatively quickly by capitalizing on the underdeveloped sense of loyalty among Indian buyers towards luxury cars.
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