Tata Motors on Thursday announced that the much-awaited Tata Nano will be launched at a function in Mumbai on March 23, 2009.

The cars will be on display at Tata Motors [Get Quote] dealerships from the first week of April 2009. Bookings will commence from the second week of April 2009.

Since it's unveiling on January 10, 2008, the Tata Nano has evoked an unprecedented interest in the country, with its Web site having recorded over 30 million hits in the past one year and the creation of over 6,000 interest groups and communities.

Tata Motors is making arrangements for the widest possible network to book the car, so that prospective customers can conveniently avail of booking facilities at their locations, across the length and breadth of India. The booking process and other details will be announced on March 23, 2009.

Image: Tata Group chairman Ratan Tata poses with the Nano. | Photograph: Adnan Abidi/Reuters