India's Tata Group, which shot into prominence in Europe through acquisition of steel maker Corus, said on Monday it will soon relaunch its Indica car brand in the UK market in an attractive price band.

The Indica, known to Europeans as City Rover, was rolled out in November 2003 but did not succeed in the market where consumers are very choosy about the vehicles they buy.

"In hindsight, it appears pricing was the reason (for the failure)," said S A Hasan, Managing Director of Tata Ltd, the wholly owned subsidiary of Tata Group in the UK. The car was then launched in a price band of 6,500-8,500 pounds.

"We are working on modalities and everything would be decided later on," Hasan told reporters, when asked about details of the re-entry into one of the most demanding markets in terms of consumer expectations.

Unlike 2003 when Tata introduced the Indica brand through MG Rover, the Indian conglomerate would handle the launch entirely on its own this time around.

"The City Rover car per se was pretty much fulfilling people's expectations. It had big benefits in terms of handling and comfort and it was an easy to get in and get out car. Elderly people were loving it -- which is (a factor) missing in the UK market," he said.

Asked whether the launch would depend on acquisition of Jaguar and Land Rover from Ford, Hasan said a final decision would be taken after something concrete emerges.

"We are pretty serious on our bid for Jaguar and Land Rover." Ford, which had acquired Jaguar in 1989 and Land Rover from BMW in 2000, had said in June this year that it intends to sell the two brands as it concentrates on propping up its North American operations.