Mango has become the new mantra of trade between India and Japan after the successful export of mangos from India. Now the Indian government in collaboration with the Japan India -Business Cooperation Committee is organising a Mango Festival in Japan on May 23-28.

India is the largest producer of mangoes in the world (approximately 14 million tons) contributing more than 50 percent the world mango production.

Many Indian mango varieties have gained international acclaim because of their unique colour, flavour, aroma and taste.

Experts say the Indian mango is increasingly finding global acceptance because it conforms to the highest standards of quality and is packed with nutrients.

Studies say a single mango can provide up to 40 percent of the daily dietary fiber needs - a potent protector against heart disease, cancer and cholesterol build-up. In addition, this luscious fruit is a warehouse of potassium beta-carotene and antioxidants.

Approved Indian mango varieties that are being exported to Japan are Alphonso, Kesar, Benganpalli, Langra, Chausa and Mallika. In addition to the usual post-harvest procedures followed for other destinations, a special VHT (Vapour Heat

Treatment) is also carried out for exports to Japan, strictly in accordance with the Japanese import regulation.

Ministry of Commerce and Industry Kamal Nath will inaugurate the mango festival in Japan. Mango industry traders and senior Indian officials would be attending the festival. A short film on Indian mangoes will be screened during the launch.

The launch of the festival will be followed by in-store promotions from 24-28 May 2007 at 15-20 selected departmental stores and super markets across Japan. During the festival, mango cuisines will also be promoted in 30 selected Indian restaurants.