The word 'unlimited' conjures up two images in your mind - that of the sea and sky.

Therefore, one could not have asked for a better place to announce the launch of unlimited storage space on rediffmail than a catamaran in the middle of the Arabian Sea, off Gateway of India.

This offer of unlimited storage space is powered by an innovative technology, which is not only scalable but also cost-effective. The technology is modelled using web services, self-managed storage control units and large distributed storage clusters.

Addressing the media on board the catamaran, Ajit Balakrishnan, chief executive officer and managing director of rediff.com said, "With the phenomenal growth of broadband penetration, usage of e-mail for storage and sharing of multimedia files has increased. Rediff's offering of unlimited storage space enables users to store unlimited photos, music files, videos without worrying about deleting mails from inbox."

The concept was an instant hit with the media who also lapped up an ad capsule prepared by Suparn Verma of The Dark Tower Entertainment screaming a poignant question: 'Is it big?'

"With this new rediffmail, all you need to do is download it, save it and forget it," said Manish Agarwal, vice-president, marketing, rediff.com.

"Boasting of nearly 50 million registered users at the moment and two billion page views a month, we see to it that the rediffmail inbox hits you faster than any other e-mail service," said Balakrishnan. "With such a huge scope, the volume of mails transmitted by us are much more than those dealt with by the GPO (general post office)," he added.

"With the world of publishing undergoing a sea change at the moment, we would soon have to read classics in PDF format," said the rediff chairman.

"Advanced search in rediffmail enables users to manage unlimited storage space effectively and help retrieve relevant content as and when required. With unlimited storage space and non closure of IDs, SMEs and individuals need not use multiple e-mail IDs, rediffmail IDs can become their permanent IDs," he signed off.