Eyeing diabetics and health conscious people, Taj Mahal Agro Industries Pvt Ltd recently launched a low glycemic rice brand - Moolgiri.

According to company officials, Moolgiri rice is low in glycemic index and a healthier choice for diabetics.

Glycemic index is the ability of a food to raise the blood glucose levels. Rice with low GI is said to help people lose and control weight and increase the body's sensitivity to insulin, said S Chelliah, chairman and executive director of the company.

Company officials said Moolgiri rice is not a genetically modified variety. It is processed in a particular way to lower its GI.

At present, the company exports the product to Australia, New Zealand, Dubai and the US. Following its launch in India, Taj Mahal plans to launch the product in the European Union.

The company has increased its monthly production capacity from 3,000 to 7,000 tonnes and the first consignment to Europe would be sent in June.

The company has a network of contract farmers having more than 10,000 acres of land in Tamil Nadu, Kerala and Andhra Pradesh.